In April 2015, the Guangdong Intermediate People’s Court delivered a judgment against New Balance, an American footwear manufacturer, for trademark infringement. New Balance was found to have used, knowingly and without prior authorization from the trademark owner, the mark “新百伦” (pronounced Xin Ba Lun, a Chinese transliteration from the English word “New Balance”) in connection with offers for the sale of New Balance shoes on Chinese online platforms.
Continue Reading The Uphill Battle for Foreign Brand Owners to Protect Trademarks in China Continues